Pay per click marketing is a great way to quickly get your site in front of your potential customers. Skillfully handled PPC search engine marketing placement can save you lots of money and drastically increase your ROI.
Pay per click management professionals will strategically manage your campaign (or offer pay per click consulting) so your message reaches the largest audience possible. Pay per click, SEO and other search marketing strategies complement each other to generate revenue before and after you establish natural search engine rankings. This powerful marketing service can help you start building a strong customer base today.
The first step in SEO, PPC and other search marketing strategies is to identify the best possible keywords that your target audience is using to find products or services. Proper keyword research is critical to online success.
Keywords are generated from various sources including but not limited to website copy, search engine tools, and competitive reviews. Broad match, Exact match, Phrase match, and Negative match types are utilized to ensure relevant queries receive maximum exposure. As keywords are tested and proven they will be organized into three levels:
- Top performing
- Mid performing
- Low performing
This tiered approach will help determine keyword efficiencies and allow for optimization and increased testing opportunities.
Do you know who is targeting your desired keywords? How many companies are competing for the same traffic? What is your competition doing? Are they missing opportunities on which you can capitalize? Are they doing something you can do better? Our PPC services team takes an in-depth look at the competitive marketplace for your chosen keywords and help you develop strategies to reach the top of the rankings and stay there.
Sponsored Search Ads:
Pay-per-click advertisements are the sponsored links that appear above or to the right of the natural search results. PPC can create immediate online visibility. This type of campaign must be handled carefully and our marketing experts will help you set up and manage a cost-effective strategy for a profitable return on your investment. We can also effectively combine SEO, PPC and other strategies to further increase your exposure and sales.
Contextual advertising is about delivering the right message on the right website. This strategy places ads that appear within a website rather than on search engine results pages. SEO.com will help you set up and manage your contextual advertising so you can target the right customers on the right sites.
We can make the most of your pay per click optimization campaign by closely studying website analytics and making the appropriate changes. We will study the relevant metrics and data related to the site to determine keyword performance. We provide the initial setup and then offer professional consultation and recommendations on how to improve your paid search marketing campaign.
Reporting/Key Performance Indicators (KPIs):
Provides monthly progress reports to all of its clients. The reports include a detailed account of your website’s key performance indicators so you can easily evaluate the success of your PPC campaign.
As data is collected, it is necessary to analyze results. Our PPC team reviews data on a daily basis. This daily review ensures trends are identified early on to improve campaign results. Thanks to sophisticated search engine reporting, data can be sliced and diced to evaluate key data points.
Our standard reporting gives valuable performance insight into keywords, ad text messages, campaigns, ad group, and a wide variety of other important metrics. Our team is happy to provide detailed reporting on the most critical data points to help grow and develop your PPC campaign.
As keywords are tested, appropriate bid levels will be established. Bid levels will be determined for each keyword according to performance. This will ensure budget dollars are spent efficiently. Regular optimizations of keywords and ad text will help save dollars and allow for increased bids on top performing keywords and the testing of new keywords and initiatives.